I think it’s pretty obvious where WV is going with their acquisition strategy at this point. Mid-market leaders in specific verticals. We had Elegant Marketplace announced most recently for themes and now forms are covered. There are a ton of markets that are probably on the horizon and I have no problem speculating that WordPress solution providers in security, contacts, content, finance, etc. are all in the mix.
I had the chance to ask Tim Evans, Sr. Manager Mergers & Acquisitions Web Ventures, about the vision behind this specific deal.
“As for the vision for weForms, we’re excited to own a well built WordPress form solution, focused on the user experience, and not limited by legacy code. Our goal is to position weForms in front of the many customer segments across our different brands to set them up for success. Owning weForms will allow us to directly improve the product as our customers’ needs dictate. weForms will definitely continue to be available to the larger WordPress community, outside of our customer base, as well.”Tim Evans