Is this the last WordPress software acquisition of 2019 or the first of 2020? Doesn’t matter. I think we are going to start seeing a large consolidation of the many various plugin and theme providers and it’s great to see Web Ventures kicking this off.

From the press release:

“We’re excited to have Andrew Palmer and Elegant Marketplace join the family. We love Andrew’s vision for how Elegant Marketplace can grow and improve the lives and success of their customers, and are happy to have the knowledge and resources to back those visions and help make them a reality much faster.”

Sunil Saxena – Founder, InMotion Hosting

I do have the pleasure of knowing the Web Ventures team and know that this and many other investments are well thought out for existing ownership as well as the communities, developers, and customers impacted by any acquisition.

I’m looking forward not only how Elegant will improve and grow but also how the Web Ventures portfolio will expand and provide (the dreaded synergies word) across products.

Thoughts on this latest acquisition announcement? Reach out at email@robertjacobi.com or @robertjacobi