Breaking: Web Ventures Acquires Sprout Invoices

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Two days, two announcements! Web Ventures (WV), is on a roll at WordCamp Miami. I had a chance to catch up with Tim Evans, Web Ventures Sr. Manager Mergers & Acquisitions, and ask whether Sprout Invoices, while not in a tiny niche, is in a smaller market than other recent acquisitions, and if this is part of a larger trend for WV?

I wouldn’t view the acquisition of Sprout Invoices as a deviation from the Web Ventures trend.  It is a solution that improves the success of its customers and has an extremely happy and loyal customer base.  Additionally, a large segment of small business customers are service based businesses, which aligns perfectly with the Sprout Invoices solution as compared to a larger, more complicated ecommerce solution.

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