Industry Analyst & Strategist

Tails Never Fails

With a title like, “Heads or Tails: The Impact of a Coin Toss on Major Life Decisions and Subsequent Happiness,” you’ve got to be at least curious. The entire study isn’t that enormous of a read (28 pp. PDF) and the abstract and summary are plenty interesting enough.

Those who were instructed to make a change by the coin toss are substantially more likely to report that they made the correct decision and that they would make the same decision again if given the chance.

I wonder if this can be applied to business, heads I buy a company, tails I sell?

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