Not super breaking but super important since we all communicate via email and text message, especially for marketing. Now we’re getting a huge SMS company, Sinch, acquiring a critical component in the digital marketing economy, Pathwire.

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Courtesy of Bridget Willard, Diego Mendoza-Moyers writes San Antonio technology firm acquired for $1.9 billion: “It’s expensive and complicated for companies to build their own email and communication systems, so businesses use Pathwire products to manage customer contacts, schedule and deliver emails for marketing campaigns and format emails for different platforms.”

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