Industry Analyst & Strategist

Sinch Acquires Pathwire

Not super breaking but super important since we all communicate via email and text message, especially for marketing. Now we’re getting a huge SMS company, Sinch, acquiring a critical component in the digital marketing economy, Pathwire.

Sponsor of the Week: Atarim speeds up web project delivery through visual collaboration – Allowing your team and clients to point at any part of the page to leave a comment. Eliminating annoying back and forth and enabling web work at scale, from small agencies to the largest hosts and enterprises.

Courtesy of Bridget Willard, Diego Mendoza-Moyers writes San Antonio technology firm acquired for $1.9 billion: “It’s expensive and complicated for companies to build their own email and communication systems, so businesses use Pathwire products to manage customer contacts, schedule and deliver emails for marketing campaigns and format emails for different platforms.”

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