Industry Analyst & Strategist

Reaction Moves from Marketing to Digital

Ok, this is a guilty pleasure update about an agency I’ve personally known for a long time. They’re based out of Canada, and I met their CEO, Mike Szyszka, back in the Joomla days.

Sponsor of the Week: Atarim speeds up web project delivery through visual collaboration – Allowing your team and clients to point at any part of the page to leave a comment. Eliminating annoying back and forth and enabling web work at scale, from small agencies to the largest hosts and enterprises.

I’ve been able to see Reaction grow and evolve for over a decade, now of course WordPress focused, and they just had their 13th anniversary with a kickoff rebranding the entire practice. What’s great about this is the transparency of the process. Even though they are a digital agency, they actually worked with outside consultants to get fresh eyes on their business.

Hello! Brilliant!

Navel gazing only get’s you so far, and it does take a little gumption to get to the point (especially if you’ve been successful) to realize you may not have all the answers – especially about yourself.

Over the course of 5 videos, they go over the much of the process. I’m linking to one of them on YouTube, Designing a New Logo and Brand Identity for Reaction Digital. Good folks and happy to see their success.

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