Industry Analyst & Strategist

QVCing is Believing

“There are quiet stirrings of an ecommerce trend that’s done exceedingly well in China finally setting up shop in the United States. Called the QVC of Gen Z, live commerce platforms enable video viewers to watch product demonstrations in real-time and make purchases within the app, typically with no interruption in the video feed.” Some trends are fairly obvious for an online store, increased performance, better SEO, and some automation but QVC? Nexcess: Ecommerce Trends for 2020: A Season Like We’ve Never Seen Before.

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