Ecommerce SEO often feels like hopping from one new Google rule to another, let’s welcome Google’s BERT (Bidirectional Encoder Representations from Transformers) into our alphabet soup, not that that expanded acronym actually helps me understand what it is. Omnisend looks at what BERT and User Intent mean for you. Also it’s complicated: “While most Google updates come with a set of tactics that merchants can employ to help raise their rankings in the SERPs, Google has openly acknowledged that no such strategies exist for BERT.”

A Morning Coffee Post