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If you’re interested in the dirty details of Amazon pricing, this piece by Pro-Market might even shock you at what’s what with the internet’s largest store. Don’t rush the reading, spend a good 10 minutes taking it all in.
… Amazon should remove unauthorized third-party sellers and force all sellers to reveal their corporate identity. It should disclose the actual corporate identity of all its suppliers and disclose to consumers the supplier of the given item they bought.
We’ve heard of all the shady sellers but this gets to how Amazon has encouraged such behavior and benefited in multiple ways.