There has been so much written about Apple’s app store policies recently that if you are not totally dialed in just Google “app store epic” or “app store hey” – use the quotes. Tons of ink (or can we just say “bytes”) spilled on the pro and cons and business practices … that seem to have gotten Automattic (the private company which makes the WordPress.com iOS app) in trouble. There is back and forth regarding possible links that could be used to make purchases. Tons of good details from The Verge: Apple apologizes to WordPress, won’t force the free app to add purchases after all. “But one afternoon and evening of surprise and outrage later, Apple is backing off. The company is issuing a rare on-the-record apology, and it says that WordPress will no longer have to add in-app purchases now that all is said and done.”