Important concepts for getting to most out of your ecommerce site are multivariate and A/B testing – let’s get into the nitty gritty with Multivariate and A/B Testing – A crucial component to website success from Orbit Media Studios: “In order to help you understand the difference between multivariate and A/B testing, we’ll first take a look at the definition of each type of test, as well as the methodology, common uses, pros, and cons of each testing method.”