Industry Analyst & Strategist

Morning Coffee: The Ecommerce Race

Don’t know about you but I’m almost back to normal sleep patterns. I think I’ve watched more cable news in the last four days than in the last four years. What else is going on in November? Black Friday / Cyber Monday / Grey November (BF/CM/GN) momentum is speeding up and there is still plenty of time to take advantage of tips, tricks, and best practices.

Will it Perform?

WP Engine kick it off with, Your Last-Minute eCommerce Guide for the Holidays: “If your site loads slowly, or if you’re not sure how it might respond to the stress of many users trying to access it at once, it may be wise to take a step back and address overall site performance.” I would be remiss if I didn’t mention my what you need to know about WordPress load testing article. Get to it!

BigScoots: Personal. Expert. Always There. That’s Real Managed Hosting.

Social Email

Omnichannel marketing SaasS, Omnisend, How to Integrate Social Media into Your Email Campaigns: “The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers.” Some people like to have their steak and mashed potatoes touching, and it works.

Covid Holidays?

I’d prefer we stick with BF/CM/GN, there’s enough Covid everywhere else, prepare with Torque’s advice, How to Prepare Your WooCommerce Store for a COVID-19 Holiday Season: “While you can’t necessarily secure your site against everything that could go wrong during an unprecedented holiday season like 2020’s, there are plenty of steps you can take to minimize technical issues and maximize sales. Here are five tips I recommend prioritizing.”

Take Agency of Your Site

Best for last? Great amount of notes in Nexcess, Agency Matters: Preparing Your Ecommerce Clients for Black Friday: “Studies show time and time again that free shipping, even with an elevated product cost, triggers more customers to buy. Be sure to clarify the threshold for free shipping, program it into the checkout, and communicate it clearly across the site.”

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