Industry Analyst & Strategist
The next three and half months in ecommerce will certainly be record breaking beyond anything expected. When you can’t go out and crawl the mall because it’s locked down, or will have a heart attack when everyone is sneezing because of fall weather, you’ll be at some of the big tent online retailers (Amazon, Walmart, Costco, Tartget). Ok but I also think there is a growing flight to quality and local, more than ever we want to see our neighbors succeed. And there are plenty of local or regional stores that are heading full steam ahead into ecommerce. Let’s help them out.
“There are quiet stirrings of an ecommerce trend that’s done exceedingly well in China finally setting up shop in the United States. Called the QVC of Gen Z, live commerce platforms enable video viewers to watch product demonstrations in real-time and make purchases within the app, typically with no interruption in the video feed.” Some trends are fairly obvious for an online store, increased performance, better SEO, and some automation but QVC? Nexcess: Ecommerce Trends for 2020: A Season Like We’ve Never Seen Before.
“Obviously, every business will have its own unique conversion funnel, depending on a variety of factors. However, there are four basic stages that all conversion funnels will have in common, during which your prospective customer will make key decisions based on their impressions of your brand,” well obvious if you’ve gone through the work. Omnisend: Build an Ecommerce Sales Funnel to Drive Sales.
Just a number here, don’t miss what it means: 34,438.