Industry Analyst & Strategist
Email and donuts, what could be better. Significant partnerships and acquisitions in email marketing space are shaping up for some of the largest hosting companies. Donuts acquires as well.
Back in September I posted Everything You Need to Know About Ecommerce Email Marketing in 2020 – read that as a recap or continue on 🙂 The bedrock platform of the internet – hosting – is bulking up on ecommerce services, specifically cart abandonment and sales followup emails. First we have Automattic (Jetpack) partnering with Constant Contact (an Endurance company) to launch Creative Mail. Then we had GoDaddy acquire SkyVerge, makers of Jilt. And as of yesterday we have this announcement from Nexcess (Liquid Web): “Under the partnership, the Recapture application will be integrated into the Nexcess hosting platform, so that any customer running WooCommerce can benefit from Recapture’s cart abandonment features right away. Nexcess customers can begin using Recapture for free, with reasonable fees that scale as their store’s profits grow.”
Back in 2019 Acquia acquired Mautic, an open source marketing platform. It looks like they are finally taking advantage of that “personally”, Acquia switches from Marketo to Campaign Studio (aka Mautic): “When Acquia acquired Mautic Inc (now named Acquia Campaign Studio), we believed that the world needed to move beyond closed, legacy marketing solutions like Marketo. At the time of the acquisition, Acquia was a Marketo user. As of November 2020, Acquia moved completely off Marketo to Campaign Studio.”
Donuts just got tastier – maybe not the best metaphor – but the domain registry Donuts Inc. has acquired another registry, Afilias. From the press release: “The Donuts and Afilias teams will continue to provide registrar partners the same access to the domain names and services they’ve had in the past. With a combined Donuts and Afilias partnership, cyber-security will be a top priority and registrants will have even more simplicity, consistency, efficiency and quality to help them secure their online identities.”