Industry Analyst & Strategist

Modern Marketing Terms

Continuing the “list a day” for December, today’s focus will be about the madness of marketing terms, The New York Times, The Strange Language of Modern Marketing: “Every industry has its argot, but people who work in the advertising “space” seem to love insider language more than most. In news releases, ad copy and earnings statements, they have tortured plain talk in service of the sell, with Frankensteinian combinations and avalanches of acronyms.” There are some amazingly tortured terms, Phygital anyone?

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This just reminds me that it’s important to recognize tech has a million different terms that often go unexplained. I try my best to define an acronym the first time I use it in conversation and especially in writing. It’s important because sticking with jargon can become exclusionary. Keep that in mind.

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