ROBERT JACOBI

Industry Analyst & Strategist

Keep it Concise

“I won’t bore you.” “Let me get to the gist.” “Here’s the deal.” Why do we hear this all the time followed by a 30 minute “elevator pitch?” If you have to tell someone who you are then you’re doing something wrong.

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Actions speak louder than words. We give off so many subliminal hints, and as soon as I hear an excuse at the start of the conversation, I know you aren’t legit. Honesty comes from actually just doing the thing. My meetings? Scheduled for 25, or max, 50 minutes. I’ll cut you off. Tell you to reschedule and bring more clarity to the conversation. That’s the action. That’t it for today.

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