Industry Analyst & Strategist
For many years I’ve been giving a talk called Invisible CMS (probably my first version) – this isn’t an actual piece of code or open source project or SaaS. It’s a business presentation about separating technology from services. Why? Most customers don’t care about the technology, they are looking for the value proposition. Don’t worry, we’ll get to the hosting part after a few brief clarifications.
This was presented at WordPress and Joomla conferences but at the end of the day, the points are CMS agnostics:
Then a deep dive into how you find your niche:
The point of the Invisible CMS exercise is to learn that technology is in the background, people will pay more for value which solves their problems with the least amount of risk. Heck, risk is likely a problem they already have, so value is in knowing regulations, proven workflows and track records, as well as cost/benefit. It’s fun but what does this have to do with hosting?
I had the pleasure of being on the The Future of Hosting and Cloud panel at Acronis #CyberFit Summit 2022 with moderator, Jeff Hardy, and panelists from critical infrastructure and hosting organizations:
This was an engaging and packed session and went from the near to far future of hosting. I opined that the future of hosting needs to become infinite (in supporting performance), and ubiquitous (always on and everywhere, like electricity). I used the following metaphor of automobiles:
The value of infinite torque for hosting is immense. To mix metaphors, I want to be able host blindly, I want to be able to plug my application in and it works, I want to pull it from one socket and move it to another. I want a blind trust and easy billing. That’s what infinite hosting is. No vendor lock-in is key. In a perfect world there would be a protocol between hosting companies that supports this ideal. I could start with a local host and automagically scale to the globe.
That’s my future of hosting plan.