The drive to getting ecommerce more personal, more useful, more relevant is in full swing. TechCrunch is calling it flash digital transformation and though the article is a bit dated (in Covid time, yes it’s from April), I think we are still hurtling through this new intense push to make the virtual less virtual. We all want to feel as if we are having a conversation with people not machines at the end of the day. Dries Buytaert of Drupal and Acquia hammers home the tl;dr: “It’s been impressive to see how resilient organizations and people have been at adapting so rapidly. This adaptation has been essential to business survival. Fortunately, the changes made under pressure could be the key to succeeding as more of the world becomes permanently digital, enabling the kinds of digital transformations that organizations have been yearning for for years.”

A Morning Coffee Post