Industry Analyst & Strategist

Boostability 2021 Digital Trend Report

This is an interesting collection of quick thoughts, but if it is a compilation of thought leaders why didn’t I get a call (j/k everyone!). This is a good review of a number of the day to day core components of the web. Managed WordPress hosting, SEO, ecommerce, email marketing, and more.

BigScoots: Personal. Expert. Always There. That’s Real Managed Hosting.

No surprise that all of these markets will be insanely busy, competitive, and likely, consolidated. On the managed WordPress hosting side we have companies that are already there, Convesio, GoDaddy, LiquidWeb, WP Engine, WP VIP, etc. or are going to be there (if you’re not in either group, that’s going to be a problem).

WordPress adoption is increasing at record rates and now powers close to 40% of the internet. Historically WordPress has been a community-driven, open-source product with hundreds of thousands of themes, plugins, and developers. In the coming months we expect to see a billion-dollar IPO of WP Engine, the largest WordPress managed hosting provider, followed by Automatic who’s current valuation exceeds $3 Billion. This will have a profound effect on the WordPress space and accelerate maturity, consolidation, investment and likely attract much more venture capital investments.

Tom Fanelli – Convesio, CEO

The email marketing economy is getting smarter and more competitive, top tier providers like Omnisend, Klaviyo, and VerticalResponse are speedily integrating and/or improving their WooCommerce solutions, the likes of Constant Contact, Jilt, Campaign Monitor, MailChimp, etc. are bracing trying to move upmarket into WooCommerce. It will be a wild and competitive scene.

Messaging and content needs to matter and hit home. The generic email blasts to your base just are not an effective way to engage with your cohorts. Content needs to be targeted and meaningful. Customers expect more from brands and businesses they support. Be sure to be intentional, socially conscious, and empathetic with your customers to build a deeper bond and increase engagement and conversion. Spend the extra time to create personalized messaging that will resonate with your customer base.

Andy Mentges – VerticalResponse, CEO
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