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Who is Big Orange Heart?

One year ago I would have had no idea who WP&UP was, or that they changed their name to Big Orange Heart (BOH) in April of 2020. March and April were certainly uncertain times in 2020. I actually first discovered Big Orange Heart attending a virtual WordPress London meetup where BOH is the main organizer. […]

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Hindsight is 2020: July – September

And what a year it has been! Hindsight is 2020: January – March kicked us off and I followed up with April through June. Let’s look at some defining and popular posts from July through September and see how they hold up. July I very much enjoy putting together The Art of WordPress Load Testing […]

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Hindsight is 2020: April – June

And what a year it has been! Hindsight is 2020: January – March kicked us off now let’s dive into April through June at some defining and popular posts and see how they hold up. April March and April were challenging months. The onset of Covid upended everything! Months of travel plans were thrown out. […]

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Hindsight is 2020: January – March

And what a year it has been! What we as a world have had to struggle against, endure, and change has been unprecedented in my lifetime. It’s been a year of loss, separation, anxiety, and grief. From Covid to politics to work and family, we’ve ridden waves of emotions that were completely unexpected. We’ve also […]

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52 things Tom Whitwell Learned in 2020

So I’m going to try to find an interesting and meaningful list every day in December because everyone is going to have one, it’s been that kind of year for introspection and itemization – more so than any year I’ve ever ended. Tom Whitwell who works at Fluxx (can someone at Fluxx tell me exactly […]

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Section 230 and Hosting

The politics side of the universe has been debating the infamous section 230 of the Communication Decency Act for the last three to six month to some degree. No one seems happy with what §230 does – well except those who can take advantage of it in such a way that they can have their […]

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WordPress Clarification to All Media

Today media has been publishing stories regarding the deplatforming of The Conservative Tree House, a website hosted on Automattic’s For the sake of clarity and correctness, it is critical the reporting be clear that “WordPress” (open source software) is not used as the descriptor of the corporation that has deplatformed The Conservative Tree House. […]

Posted inBlogFeaturedMorning Coffee

Morning Coffee: .TRUST

So this is a little breaking news in the domain name ecosystem, fresh in my inbox from Jothan Frakes, .TRUST TLD moves from NCC Group to UNR (Uniregistry). There are so many top-level domains (TLDs) that it’s hard to keep track but surprised this one hasn’t had more play this year. In the domain name […]

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The Most Transparent Acquisition

The news today from Baremetrics is that Josh Pigford has sold it to Xenon Partners. Which is good news in general but the real news is how open and transparent Josh is about the details, I sold Baremetrics. Seriously, you never see this in a private transaction: Purchase Price: $4,000,000 in cash What I walk away […]

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The EIG Acquisition

EIG, aka Endurance International Group Holdings, Inc. (NASDAQ:EIGI), aka Bluehost/Constant Contact to most people, announced in SEC filings on November 2, 2020 its agreement to be acquired by affiliates of Clearlake Capital Group L.P. for approximately $3 billion. What makes this very interesting is the premium that Clearlake plans on paying. According to more SEC […]